The Ethics of AI Video: Deepfakes & Safety

With the release of hyper - realistic video generation tools like Sora, the line between reality and simulation is blurring.This raises critical questions about deepfakes, misinformation, and safety.

The C2PA Standard: A Digital Watermark

OpenAI is a founding member of the Coalition for Content Provenance and Authenticity(C2PA) . Every video generated by Sora embeds cryptic metadata that tracks its origin. This "digital watermark" is resistant to editing and allows platforms like Twitter (X), Meta, and YouTube to automatically label content as "AI Generated."

Red Teaming and Safety Barriers

Before public release, Sora underwent months of "Red Teaming"—where security experts tried to force the model to generate harmful content.As a result, Sora has strict guardrails against:

• NSFW Content: Strict filters prevent generation of explicit material.
• Public Figures: You cannot generate videos of politicians or celebrities to prevent political misinformation.
• Violence and Hate: Graphic violence and hate speech prompts are rejected instantly.

The Responsibility of Creators

As users of these powerful tools, the responsibility also lies with us.Always disclose the use of AI in your projects.Transparency builds trust with your audience and ensures the long - term viability of the AI art community.